The new menu item features steak grilled with onions, mushrooms, and sweet peppers, topped with the signature melting cheese and served on a newly introduced seeded roll. This launch follows a series of quality-focused upgrades for the chain, including a 25% increase in meat portions implemented last year. CEO Ashley Morris noted that the partnership reflects a commitment to honoring the brand's roots as it marks its 50th anniversary.
In section Releases
Capriotti’s Adds Philadelphia-Style Cooper Sharp to Cheesesteak Lineup
Starting August 19, Capriotti’s Sandwich Shop is integrating Cooper Sharp White cheese into its national cheesesteak menu. The move marks a strategic shift to incorporate the Philadelphia deli staple into the brand’s existing cheesesteak platform, aiming to satisfy long-standing customer requests for a more authentic East Coast flavor profile.
Chief Marketing and Technology Officer Kim Lewis emphasized that the decision to source Cooper Sharp was driven by the product's unique texture and regional popularity. To incentivize trial, the company is offering a free 8-inch sub to new members of the Capriotti’s Rewards program who opt into SMS alerts. The limited-time offering is available at participating locations nationwide while supplies last.
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