Inside Binance: How CZ and Yi He adopted Simpsons-themed aliases

The choice of aliases mirrored the company’s long-standing aesthetic, which has relied heavily on yellow branding since its inception in 2017. While CZ is globally recognized by his initials, former staff members report that he frequently joined internal calls under the moniker “Homer,” while Yi He adopted the names “Marge” or “Marjorie.” This practice was not intended to obscure their identities from colleagues, but rather reflected an informal corporate culture built on the unconventional, meme-heavy ethos of the broader crypto industry.

The dynamic between the two founders extends beyond business, as the pair share a long-term personal relationship that began during their time at the OKCoin exchange. Their use of these names eventually evolved from a playful nod to brand identity into a lasting internal habit. For those accustomed to the public image of CZ as a prominent industry leader, the revelation highlights a stark contrast between his external persona and the casual, behind-the-scenes atmosphere cultivated inside Binance’s offices.