The new beverage blends the signature tropical lime notes of Baja Blast with a tart pink lemonade finish. Inspired by the aesthetic of the singer's latest musical era, the drink will first be available at Taco Bell's Live Más Cafés starting August 29. A nationwide rollout at all U.S. restaurants follows on September 24, with a subsequent launch in Canada scheduled for October 1.
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Olivia Rodrigo Partners With Taco Bell for Pink Baja Blast Launch
Olivia Rodrigo is taking her long-standing affinity for Mountain Dew Baja Blast to the next level, collaborating with Taco Bell to launch a limited-edition pink lemonade-infused version of the iconic drink, dubbed 'You Seem Pretty Pink for a Baja Blast,' which debuts in late August.
To mark the release, Taco Bell is hosting an immersive activation at the inaugural Daisy Chain Fields Festival on August 29, featuring exclusive merchandise and themed photo experiences. Fans visiting Live Más Café locations in California, Nevada, and Texas on launch day will also receive commemorative stickers with their purchase. Additionally, the brand is offering a 'Pretty Pink Picnic Kit' to rewards members via a sweepstakes drop on September 29, which includes a branded basket and blanket.
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