The partnership aims to integrate Pan Am’s historical reputation for luxury travel into the lottery experience. Beyond standard game mechanics, Brightstar plans to utilize the airline’s expertise in curated trip planning to offer winners high-end travel packages and concierge-style promotions. For the gaming company, this represents a move to leverage a recognized cultural icon to drive player engagement across its global network.
In section Releases
Brightstar Lottery Secures Global Rights to Pan Am Brand
Brightstar Lottery PLC has signed a five-year exclusive licensing agreement with Pan American World Airways to develop themed lottery games. The deal brings the iconic airline’s heritage into the gambling sector, offering players globally a mix of instant tickets, draw-based games, and iLottery content inspired by the legendary travel brand.
Craig Carter, CEO of Pan Am Global Holdings, stated that the collaboration allows the brand to connect with audiences through games inspired by its legacy of global travel. Matthew Whalen, Brightstar’s Senior Vice President of Global Instant Ticket Services, added that the initiative focuses on translating the airline’s "golden age" appeal into white-glove journeys and customized experiences. The agreement covers various formats, including digital and retail offerings, tapping into Pan Am’s enduring status as a symbol of international aviation since its 1927 founding.
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