Ripple Targets $1 Billion Revenue Without Relying on XRP Holdings

The strategic shift focuses on scaling core services, including custody, treasury management, and liquidity solutions tailored for banks and large-scale firms. A major catalyst for this growth is the acquisition of prime broker Hidden Road for $1.25 billion, a move that integrated credit and clearing services handling approximately $3 trillion in annual volume. These capabilities bolster the utility of Ripple’s stablecoin, RLUSD, which is increasingly positioned for enterprise settlements and collateralized transactions.

Technological expansion into automated finance further supports this trajectory. Ripple recently debuted the XRPL AI Starter Kit, enabling autonomous software agents to execute payments using XRP and RLUSD through the x402 protocol. This suite allows for wallet management and transaction tracking with minimal human oversight, creating new payment pathways for corporate clients.

Market performance for XRP continues to operate independently of these internal business developments. While XRP-linked ETFs saw $10.68 million in inflows for the week ending June 12—bucking the trend of outflows seen in Bitcoin and Ethereum funds—this investor demand remains distinct from Ripple’s corporate revenue streams. As regulatory clarity remains a priority, Ripple continues to lobby for U.S. frameworks, such as the CLARITY Act, to provide the legal stability necessary for institutional adoption of its payment and custody tools.