Gross joins the company following a high-profile tenure as President of Suzy and senior roles at industry mainstays including Cint, Toluna, and Mintel. Her career has been defined by bridging the gap between complex data sets and the practical, agile tools required by modern product and marketing teams. She arrives at a critical juncture for Panoplai, which recently secured the number five spot on the Inc. Regionals list of fastest-growing private companies in the Northeast.
In section Releases
Katie Gross Takes the Helm as President at Panoplai
With two decades of experience in consumer intelligence, Katie Gross has been appointed President of Panoplai. The move positions the enterprise platform to accelerate its commercial strategy as it pivots toward scaling its synthetic data and digital twin technology for a global roster of major brands.
Neil Dixit, founder and CEO of Panoplai, noted that Gross’s appointment serves as a strategic accelerant for the firm. The company’s platform, which utilizes AI-powered digital twins to deliver consumer insights with over 90% alignment to human benchmarks, currently supports clients like Diageo, Mars, and Kraft Heinz. By integrating traditional survey data with synthetic enrichment, the platform aims to solve the industry-wide demand for faster, explainable decision-making. Gross intends to leverage this infrastructure to transition the company into its next phase of market expansion.
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